Employees, and their satisfaction in the workspace, play a significant role in the success and profits of the business. In order to run a successful business, it is crucial that management is aware of what is happening in the workspace, particularly when it comes to their employees. HR departments have begun to use different analytics to measure employee satisfaction. A way that this has been conducted for many years is through employee surveys, a method of obtaining data that determines what drives the employees and what should be adjusted within the business.
Up Time Consulting ran a poll, asking whether employee surveys are still an effective tool to measure employee motivation, job performance, opinions, and other HR-related matters. The results showed that 70% of the respondents believed it is still effective. While there is certainly still a space for employee surveys, perhaps the more important question to be asking is how the different types of surveys can be used in the business, and whether they are carried out according to a structured methodology. Many businesses will gather data from the surveys, but never follow through by doing anything with the information, resulting in wasted resources. If used in the right manner, employee surveys can help to improve two critical areas:
- Improving employee relations by providing a platform for employees to voice their opinions. This lets the employees know that management cares, and provides the employees with incentive to engage more with their work. Ultimately, it increases employee satisfaction and employee happiness.
- Creating transparency between employees and management by opening up a communication channel between the two. This is only possible if the employee survey is structured so that it can provide management with useful statistics that are then analysed properly and communicated back effectively.
In order for the employee surveys to be effective, there are some important things to consider regarding these types of surveys. While the more data the surveys obtain the more effective they are, management should still try to keep the surveys short and to the point, with the goal of obtaining optimal data, so as not to frustrate employees. Once all the data from the surveys has been analysed, feedback should be shared timeously and any necessary changes that come out of the survey should be implemented effectively.
There is certainly still a space for employee surveys, and if handled in the correct manner, employee surveys can ultimately be a vehicle for change in a business.